Mounth Elizabeth Hospital
Brand Story Video
Character Animation Services
Character design and animation for mascots, campaigns, explainers and branded content in 2D or 3D.
We develop characters from initial concepts or existing artwork, covering visual development, animation and agreed format adaptations to suit your project.
- 10 years
- 4 studios
- 300+ animations delivered
Trusted by
Selected Character Animation Work
Changi Airport Group
“Magic in Transit” Brand Campaign
BytePlus CBN
Product Animation Video
TikTok
Mega Sales 2024 Campaign
Built for Consistent Character Use
Whether you need a new mascot, campaign character or existing brand character animated, we develop the production approach around how the character will be used. Working from initial concepts or supplied artwork, we establish the designs, poses and expressions needed for the brief.
Visual development, rigging and animation are planned around the agreed deliverables, with additional format adaptations scoped as needed. Depending on the agreed scope, character animation projects can include:
- Character concepts, model sheets, poses, and expressions.
- 2D or 3D character development and animation.
- Animated content prepared for agreed campaign formats.
- Additional versions, loops, stills, or cutdowns.
What We Offer in Character Animation
Five ways we take a character from idea to finished animation. Most briefs combine two or three of these.
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Hand-drawn and rigged 2D characters with expressive frame-by-frame or puppet motion for explainers, spots and social.
Best For:
Story-led content / Warm, illustrative brands / Explainers / Fast social turnaround
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Fully modelled, rigged and lit 3D characters for hero films, product moments and detailed performance.
Best For:
Premium hero pieces / Product storytelling / Realistic or stylised depth / Reusable rigs
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Original mascots and brand IP designed once and built to animate consistently across every channel.
Best For:
Long-term brand assets / Campaign continuity / Merchandise-ready characters / Ownable IP
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End-to-end character creation from first sketch and turnaround through rig to finished animation.
Best For:
Starting from zero / No existing character / Full ownership of the pipeline / One accountable team
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Short, loop-friendly character animations cut for feeds, stories and paid placements across a campaign.
Best For:
Always-on social / Multi-format campaigns / Fast iteration / Performance-led creative
How we work
A predictable five-step process. No surprises, no scope creep.
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1
Discover
Brief, audience, message, success metrics
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2
Concept
Script, style frames, storyboard
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3
Produce
Illustration, animation, sound design
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4
Refine
Two structured rounds of revision
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5
Deliver
Final files, cutdowns, captions
FAQ
Questions we often get
Costs depend on the number of characters, whether the project uses 2D or 3D, animation length, rigging, environments, audio and the final deliverables. Share your brief and references, and we’ll scope the production around what your project needs.
Timelines depend on whether the character already exists, how much visual development is needed, animation complexity, feedback rounds and the number of final formats. We’ll map the schedule once we’ve reviewed your brief, deliverables and launch date.
Yes. We can start from a written brief, sketch, mood board or brand guidelines, then develop the character’s look and the poses, expressions and model sheets needed for the agreed production scope.
Yes. Send us the existing artwork and brand guidelines and we’ll assess what is needed for animation. Depending on the asset, this may include separating artwork into layers, creating additional character views, building a rig or modelling the character in 3D.
It depends on the visual style, movement, camera angles, platforms and existing brand assets. 2D can suit illustrated and graphic styles, while 3D can support dimensional characters and movement across different camera angles, depending on the model and rig.
Yes. Cutdowns, vertical versions, loops, GIFs, stills and additional scenes can be included in the project scope. Planning these formats early can make production more efficient, as each version may still require reframing, re-timing or additional animation rather than a simple export.
TESTIMONIALS
Measurable Impact.
Real Feedback.
SuperPixel can be trusted to deliver creative animation work. Their experienced team is easy to work with, always available to guide us, and clear in managing project timelines and expectations. It has been a breeze working with them.
The event went smoothly, and it was a successful New Year's Eve celebration for us. Thank you, SuperPixel, for all the work and support you put into making it happen.
The work SuperPixel has provided us has been nothing short of great. Their revisions were spot on, and the final result matched what we had in mind. It has been a pleasure working with the team.
Really enjoyed working with SuperPixel, they are able to fully understand the creative needs of different projects given and deliver the animations accordingly. At the same time, the team is also very accommodating, clear and quick with their works.
The visuals were heartwarming and beautifully captured the story we wanted to share. It was a fantastic collaboration! The team's creativity and dedication brought our idea to adorable character, amplifying our message in a powerful way.
The animations enhanced our campaign! Delivering a polished and impactful message. The team's creativity and adaptability brought our vision to life effortlessly.
Have a campaign, story, or experience in mind?
Bring us the idea. We’ll help shape it into something worth watching, sharing, and experiencing.