Changi Airport Group
“Magic in Transit” Brand Campaign
Ads, launch films and always-on content planned around the channel, audience and metric they need to move.
We produce marketing videos the way a growth team plans a campaign. Every cut ties to a channel, an audience, and a metric it has to move, from paid-social hooks down to the launch film and always-on content.
Trusted by
“Magic in Transit” Brand Campaign
Brand Story Video
Product Campaign
Rebranding Video
Event Highlight Video
Documentary / Behind-the-Scenes Film
Corporate Brand Video
Community Documentary
Branded Talk Show
Corporate Office Tour
Social Campaign Video / Brand Activation
Social Content Series
Employer Branding Video
We turn your campaign goal into marketing video built for the right audience, channel, and action from paid-social hooks to launch films and always-on content.
Alongside the main video, we plan cut-downs and placement-ready variants for paid, organic, owned, web, event screens, and sales use.
With live-action by Thunk under our creative direction, plus in-house 2D, 3D, motion, and post-production, your team gets one coordinated process and more usable content from every shoot.
Every video project starts with the story, audience, and communication goal.
From there, we shape the right concept, production approach, filming style, and final deliverables.
For telling who you are, what you stand for, and why your audience should care.
Best For:
Brand Storytelling / Company Stories / Purpose Films / Website Videos / Campaign Content
For company profiles, leadership messages, internal communication, recruitment, and culture stories.
Best For:
Company Profiles / Internal Videos / HR Campaigns / Recruitment / Corporate Communication
For launch films, awareness campaigns, social content, paid media, and digital-first storytelling.
Best For:
Product Launches / Awareness Campaigns / Social Ads / Hero Films / Digital Campaigns
For showing real client stories, project outcomes, customer experience, and proof of work through human voices.
Best For:
Client Testimonials / Project Case Studies / Sales Enablement / Website Proof / B2B Marketing
For short-form video assets created for Instagram, LinkedIn, TikTok, YouTube Shorts, and paid media.
Best For:
Reels / Stories / Short Ads / Campaign Cutdowns / LinkedIn Content
A predictable five-step process. No surprises, no scope creep.
Brief, audience, message, success metrics
Script, style frames, storyboard
Illustration, animation, sound design
Two structured rounds of revision
Final files, cutdowns, captions
FAQ
The craft is the same; the starting point is different. General video production can begin with a film your organisation needs. Marketing video begins with a campaign goal, audience and channel. Those inputs determine the story, length, format mix and number of variants we produce.
The final scope depends on the production format, shoot requirements, animation, number of assets, and platform variants. Once we understand your campaign plan, we provide a fixed project quote. Always-on programmes are scoped as monthly engagements.
A typical single-film project takes approximately four to eight weeks from kickoff to final delivery. Social-first productions may move faster, while larger live-action launches can require more preparation. The production calendar is agreed against your launch date at the start.
Yes. Before production, we map the complete asset list and plan the footage, framing and messaging needed for the hero film, teasers, placement cut-downs, vertical edits and other campaign variants.
Both. Superpixel handles 2D, 3D and motion capabilities in-house, while live-action is produced with Thunk under our creative direction. A campaign can use either approach or combine filmed footage with animation and motion graphics.
Yes. We can take the lead directly from an internal marketing team or work within a wider campaign alongside creative, media and performance partners. Roles, approvals and deliverables are defined at the beginning so responsibilities remain clear.
TESTIMONIALS
Tell us what you’re trying to communicate, and we’ll recommend
the right production approach.